Redwood Writers

Celebrate California Writers Week

Aspiring writers and poets are invited to celebrate California Writers Week with a free event on October 18, 2023.

Come to the Sonoma Valley Regional Library to bask in the poetry of local authors and learn how Redwood Writers contributes to the craft, marketing, and success of writers.

There will be time for Q&A and admission is free to all.

Judy M. Baker is president of Redwood Writers, the largest chapter of the California Writers Club.

Judy joined Redwood Writers to develop her skills as an author and poet. She became President of the Club in 2022. She has served the group in several capacities including Vice President, chair of Membership, Redwood Writers Academy, a member of the Speaker and Conference Teams. Her tech skills helped the group migrate to online meetings and workshops during lock down.

Redwood Writers continues to innovate as it serves its members with monthly in-person meetings, small groups, and publications.

Redwood Writers offers opportunities for writers of all types to learn, grow, and get published.

The mission of Redwood Writers is "Writers Helping Writers." The club offers many opportunities for new and seasoned writers to be seen and heard. Meetings and membership

Monthly meetings take place in Santa Rosa, California.

For information about meetings and joining the club, go to the club website at https://redwoodwriters.org

Your Face Builds Trust

Your Face and Brand

November 06, 20232 min read

“When someone gives you their trust, they are saying
"I am safe with you."
Don't break it. Appreciate it.” - Dodinsky

Quote about trust by Dodinsky

Your Face is part of your personal brand:

Yes, your face is a big part of your personal author brand. Recognition builds trust. And it is easy to break trust if you are unconscious about how you show up.

I don't expect anyone to be camera-ready 24/7. That is unrealistic. Review your social profiles, web site, book cover, anywhere your picture is visible.

3 Point Checklist

  • Does your photo look like you?

  • Does it match your current style and message?

  • Would it be easy to pick you out of a crowd with only your profile picture to guide me?

I know many of you are thinking it isn't that important to keep the photo in your public profiles up to date, but, if they don't look like you today, or if it would make it hard or impossible to know it is you, you are breaking trust.

You can have fun with your image, and if a frequent switch is part of your style, which is consistent with your brand.

When the image on screen is so out of tune, there is a problem. I don't know you. And it causes a subtle question to loom in my head, where else is there a gap between what I see and what is behind the scenes.

I have gone through many styles and looks throughout my life, including being bald when I had ovarian cancer. Even without hair, my face was recognizable.

When we see you, let us see the real you. It may be fun to experiment with hair color, make-up, clothing, and yes, enjoy these diverse sides of yourself. If you want to be seen, heard, and shared, be you. Let people get to know you.

Ask yourself, would a side-to-side comparison of the photo you have of yourself on your website, business card, media sheet, book cover, match you as you are today? Surprises can be fun if that is your intention. If you want to grow your community, be you.

How you look matters


Make Your Face Work for You
Connect and Communicate


The Book to MoneyMaker Masterclass is coming

Learn how your author brand earns more without more work for you!

Get Your Invitation

blog author image

Judy M. Baker

My mission is to help nonfiction authors create and sustain buzz about their books, reach more readers, grow their impact, and attract income. Judy M. Baker, the Queen Bee of Book Buzz, has transformed the lives of hundreds of nonfiction authors with her strategic and integrated approach to marketing and branding since 2011. She writes poetry, memoir, and magical realism, and is a creative content creator. Judy lives in Sonoma and is the Past President of Redwood Writers, the largest chapter of the California Writers Club, and Past President of the Bay Area Independent Publishers Association.

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