About

Judy M. Baker discovered a silver lining to being diagnosed with ovarian cancer in the last week of 2013 — gaining an appreciation for the importance of prioritizing happiness and wellness. These lifestyle changes are side-effects she treasures.


“Happiness is a choice” and she engages in being happy every day. Judy brings joy to her clients. We know her for listening deeply, hearing what people need, and guiding them to succeed, one step at a time. She is a reliable sounding board. Judy can shut up and listen and facilitate honest conversations about tough challenges.

Judy M. Baker, the Badass Book Marketing Mentor, is in business to inspire authors with passion and power to take action. She embraces experimentation, creativity, curiosity, and engagement to help her clients fully express their purpose. Encouraging authors to see marketing is a part of everyday conversations.


From Fear to Fun and Freedom

She remembers how a fear of public speaking disabled her. She loves to share how she overcame shyness to shine as a speaker. She skillfully listens and brings empathy to mentoring sessions—providing a safe place for authors to explore ideas and ways to overcome challenges.


Baker specializes in branding and marketing. Her expertise as a graphic designer, book designer, marketing strategist, performer, and is a profoundly curious individual is why authors love working with her.


Where She Soars in Service to Others

Baker is a native Californian, living her dream in Sonoma. Past President of The Bay Area Independent Publishers Association, BAIPA; is a member of the Bay Area Consultants Network (BACN); Vice President of Redwood Writers and chair of the RW Academy (Redwood Writers). Judy is a member of the Napa Valley Writers Club and the Berkeley Branch of the California Writers Club. She is a member of the Women’s National Book Association San Francisco Chapter and the Bay Area Women in Publishing.


A new collaboration is The Book Marketing Society, a membership group for writers. Her co-founder is Meredith Eaton, CEO of Eaton Publishing.

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