📬 Get More Buzz for Your Book

This week on LinkedIn — your 5-post recap

Last week I sent out a newsletter about the one thing AI cannot do for your book marketing — and then I spent two weeks turning it into LinkedIn posts, one angle at a time.

The thing AI cannot do for you is also your most powerful book marketing asset.

Here's the full recap — in case you missed any of it, or want to share what resonated.

🐝 Monday — The One Thing AI Cannot Do

AI can write your bio. Your email sequence. Your LinkedIn posts. But there's one thing it cannot do...

It cannot walk into a room and make the conference organizer think: Oh. That's the one.

AI is very, very good at content. It is not good at being a person. And in a world where every author has AI-polished everything — your presence is your competitive advantage.

👉Read the full post on LinkedIn →

🐝 Tuesday — "Bee You" Is Not Cute Advice

There's a sign on my wall that says "bee you." I didn't put it there as a marketing strategy. It just turns out to be one.

The authors who open speaking doors, attract media, and build real reader communities almost always kept their edges. The strong opinion. The personal story. The slightly weird thing nobody else in their space is saying.

Bee you isn't a tagline. It's the whole strategy.

👉Read the full post on LinkedIn →

🐝 Wednesday — Find Your Deely Bopper

I wear bee antennae when I speak. Black and yellow stripes, yellow pom-pom tips, tiny gold crown at the base. Yes, really.

This week I gave readers a 3-question exercise to find their own "deely bopper" — the specific, only-them thing their audience would never forget. The one that AI can't clone, a competitor can't copy, and an event planner can't forget.

👉Read the full post on LinkedIn →

🐝 Thursday — The Question Every Event Planner Is Quietly Asking

It's not "Is she credentialed?" It's not "Is her topic relevant?"

It's:Is this person interesting enough to put in front of my audience?

Interesting is what closes the booking. Interesting is what gets you recommended six months later. And interesting cannot be generated — it can only be lived, and then shared.

👉Read the full post on LinkedIn →

🐝 Monday (July 7) — AI Is Changing How Speakers Get Found

Speaker planners are now searching for you in ChatGPT. Not just Google. ChatGPT. Perplexity. Claude.

AI systems reward clarity they can trust and reuse. A generic voice disappears. A named framework gets quoted. A specific, distinct, only-you perspective gets synthesized into the answer.

The authors positioned to win aren't the ones with the biggest ad budgets. They're the ones who were unmistakably themselves all along.

👉Read the full post on LinkedIn →

Want to figure out what makes you unmistakably you — and build it into your book marketing?

Book a Tea Chat →