Build Community Around Your Book
Grow your impact and connection by creating a community
1. Drive traffic to your website
With the right book, you can drive traffic to your site consistently. A book is a great way to attract your audience. Books are a great way to get people engaged with your brand.
2. Convert traffic into leads
Your book helps your website to become more than just a place for people to visit. It gives them the opportunity to explore how you think and see you and your business in a different light.
3. Become an authority
Books give you the ability to showcase your authoritative content. They help you establish credibility and become an expert in your field. Moreover, they provide you with an opportunity to build an audience that will help push your company’s brand recognition.
4. Build relationships with potential customers
One of the most important aspects of your book is establishing a connection with your potential customers. This can be done through engaging in conversations using content from your book on your blog, posting stories about how you operate your business, or sharing inspiring content that you think will resonate with them.
5. You can repurpose content from your book for social media
This is a great way to get more mileage out of your book and increase traffic. However, it's important to use the right type of content on Facebook. If you write about topics like parenting, personal finance, or food, they might not be as relevant on Facebook as other types of posts.
6. It drives long-term results
A book is an essential tool for building a long-term relationship with your audience. The best books will eventually become an extension of your company’s culture and marketing strategy, which means that each article you publish based on your book has the potential to create a lasting impact on your brand.
Your book serves as a platform through which you can share information, knowledge, and tips on your preferred topics. This allows you to provide valuable content with value in return. The more time readers spend with your book and on your website, the more chances there are for them to get familiarized with your business and become customers down the line.
7. Books helps with link building
Your book can be one of the top sources of information for your business. By writing consistently on your area of expertise, you’ll be able to build links back to your website and help increase its authority.
You can use a free service like Google Analytics to track how many people are visiting your site. This will give you an idea of what kind of traffic is coming in from where. You can then decide whether or not it makes sense to invest money into advertising.
You need to make sure that you are providing value in some way to your audience. This means that you should be offering something of interest and benefit to them. You will also want to provide quality content on a regular basis.
Make sure you have an RSS feed so that people can subscribe to your blog. This will allow them to receive updates whenever you post new articles.
8. It increases SEO
Your book is part of your brands and search engine optimization is a vital part of any successful digital marketing campaign. A well-written book can improve your search rankings by helping you rank higher in search engines when you post on your blog. When someone searches for a topic related to your niche, they will often click on the first few pages of results. These are usually the websites that have the most relevant content.
If you want to get more traffic from Google and other search engines, make sure you use keywords throughout your site. This means using them in titles, headers, subtitles, and even in the body of your articles. If you do this, it will help people find what they’re looking for when they type in a keyword or phrase into their browser.
This means that regardless of what your business offers, your target audience is likely searching for products or services like yours on search engines like Google.
Building Community Around Your Book with Melody Owen and Judy M. Baker
Join us on January 19, 2023 at 1:00 pm
Sign up now at https://bookmarketingmentor.com/mca12
Judy M. Baker
Unlocking the power of nonfiction books to create a scalable and sustainable marketing system. Authors will attract the right clients, business opportunities, and leverage income. Since 2011, Judy M. Baker has transformed the lives of hundreds of nonfiction authors with her strategic and holistic approach to marketing and branding. She writes poetry, memoir, magical realism, and is a creative content creator in print and video. She lives in Sonoma and is the president of Redwood Writers, the largest chapter of the California Writers Club.
We dive into the problems you are facing now and begin planning your profitable path to:
Intentional marketing from the heart reducing friction between you and your intentions
Gain clarity, confidence, and a roadmap for moving toward realizing your dreams
Aligning precisely with the needs and values of your community
Messaging that inspires your audience into taking action
Getting you and your book seen and shared frequently
Creating more engaging and effective conversations
Getting on an evergreen path to cash