Better Than Before
Authors, what if you could have a do-over every day and get better than before? I am inspired by this quote from Oprah Winfrey: “Cheers to a new year and another chance to get it right.”
I’ll take this idea one step further. I get a chance every day to get it right, do it better. I am not restricted to one day a year. I have the power to create the life I want every day. A commitment to make my life better, based on incremental improvements.
Read All About It
Gretchen Rubin is one of my favorite podcasters and authors. She is the mother of “The Happiness Project” Her book, Better Than Before, is about making and changing habits. Her latest book, The Four Tendencies reveals why when we follow our natural accountability style it is easier to create patterns we want and eliminate those we don’t want.
Focus on One Thing
Want to get out of overwhelming thinking? Instead of believing you have to do a million possible things, pick one action you can put your focus on. Set your intention for the results you would like to see. Stay mindful of keeping a beginners mind. Curiosity will bring with it creative thinking. When you don’t know how to do something, you can approach challenges with an open heart and mind.
Too Much Choice
I often suffer from “bright, shiny object” syndrome. I am distracted, or rather, attracted and diverted from my path by the new kid in town. Many times, I abandon a course of action when something new seduces me. I am convinced a shift in my behavior is transpiring because of my commitment to stick with one thing. This shift can benefit me in other ways. Staying with one thing removes overwhelm. In fact, I believe my learning curve will accelerate along with my success.
Learn Once, Repeat
When I was first learning how to work on computers, I would take what I knew in one software application and try it out in another. By observing, I noticed that there are universal commands in the Microsoft suite of software applications. I may be the most comfortable using Microsoft Word, and I can maneuver well enough in Excel because I know Microsoft Word. The more time I invest in each application, the more efficient and effective I become. The design of these software programs is based on shared behaviors making it easier to learn and operate them. Take this same construct and apply it to your author marketing. Learn one thing well. Then, add-on.
Most of the time, my approach would be productive. I can get up to speed fast building on what I know and find out what is different. This method of learning can be used with author marketing. Pick one social media channel, say, Facebook. Learn to use it well. Once you gain confidence, take your system and try it out on Instagram.
For me, creating videos is part of my commitment to creating online courses for authors. I find video production fun and fascinating. My primary purpose is sharing my expertise with you. Brushing up on my video editing skills comes with a steep learning curve and time investment. I am reviving dormant skills with my 31 Day January Challenge. I stay with it because of my greater purpose.
Track, Measure, Improve
Write up the process you use to go from problem to result. A sample workflow for posting my video and blog updates:
- Brainstorm article topics that are of interest to my clients
- Google the topic that stands out
- Write the first draft
- Edit the first draft
- Refine the content
- Record the video version of my post
- Edit the video
- Upload to YouTube
- Find image(s) to go with my post
- Review for tags and keywords
Incremental Goes the Distance
I use the same approach to marketing as I use at the gym. Get the form right first. When lifting weights, I start with lighter weights and do a lot of reps. When that level of weight and reps feels comfortable, I go up in difficulty and weight.
Once you are on solid footing in one area, you can take what you know and apply it to another aspect of your marketing. Get better with practice.
- Pick One Thing
- Track Results
- Incremental Improvement is Better than Perfection Paralysis
- Be Curious
- Allow for Mistakes
- Be Kind to Yourself
- You Can Get it Right
What Are You Committed To Do?
Share what you are committed to doing to improve your author marketing in the comments area below.
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She is a partner/founder of Book Marketing Mentor.
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