Marketing is a Conversation
When you think of marketing, think of marketing conversations. Today, at the Bay Area Independent Publishers Association meeting, our speaker, affirmed that “Marketing is a Conversation.” Kevin Tumlinson, Draft2Digital, shared his vast knowledge about how to have a successful book launch. He gave examples of what works and how you can tank your book.
When approaching marketing as if you are sharing a conversation with a friend, it takes a lot of the hype away. It is a conversation with people you want to move in some way. On this, Kevin and I agree. He also shared why being transparent is important for building trust with your audience. Growing an email list comes from being yourself and consistently delivering honest content. Getting people to move from a casual connection on social media to a more intimate conversation via email is one of the proven tips for building a sustainable community of fans who buy your books.
Kevin hosts the Wordslinger podcast where he shares his point of view and interviews authors and publishing experts. You can find his podcast directory on his website. You can subscribe there or go into your favorite podcasting app, like iTunes. He does a video version of his podcast, so you can watch as well as listen.
Kevin did a deep dive on the stats of e-book publishing and the amazing free services offered by Draft2Digital to authors. It seems like a no-brainer to use Draft2Digital for e-book publishing and distribution. Well, unless your book is heavily visual, which still presents formatting problems when trying to satisfy all of the various retailer specs. They are working on it and I bet that in the not too distant future, Draft2Digital will crack the code for these types of books.
Kevin has a broad knowledge of marketing, copywriting, video scripting, and production. Add in his skills as a teacher, author, publisher, and tech lover, and you have a generous and thoughtful man. He loves to help authors. That is why he joined up with Draft2Digital. He admits he is not perfect and he is a solid fan of “minimum viable product.” I felt like I was hearing myself if I was younger, smarter, and a guy.
The Benefits of Belonging to a Publishing Group
It was an energizing day for me. That is one of the many reasons I am a fan of groups like BAIPA and Redwood Writers. I get a chance to share my knowledge, learn from others, and have fun and inspiration each and every meeting. A room full of inquisitive, creative, helpful people, that is what keeps me coming back each month. I get to shape the organization by participating in the Program Committee and Board of BAIPA. At Redwood Writers, I am their membership chair. I give and receive. It fills me up with inspiration to be around these productive, creative people.
I love to learn. These groups keep my mind nimble and improve my skills in marketing and writing. Look for a group near you, or online. I highly recommend joining one or more. I am a member of IBPA too.
Tell me what inspires you
I would love to hear what inspires you. It might be one person, a group or something else altogether. Share your story of inspiration in the comment area.
I’ll see you soon with more tips for authors tomorrow.