Authors — What is Your Why?
Knowing why you want people to take notice of your book will support what you do to market it. Your “why” is unique to you. You may want to become a paid speaker and need a book as evidence of your expertise. Your book may have a solution that will change the world. Your book may be funny, entertaining, educational. Your writing is an expression of your point of view.
Jenna Kutcher, the Goal Digger, said something on podcast episode 117 to consider:
“Serve before you sell.”
This quote resonates with me. It fits with my way of living and doing business. It also makes me think about why I am doing these posts and videos. My “why”: to inspire you, the author-publisher, in taking action on your book marketing.
Feel the Fear
You may have a fear of book marketing that is keeping you stuck. Millions of new books are published every year. If you want readers, they need to know about it. Book Marketing Mentor is here to help you share your voice, yourself, your book.
You may still have fear. I can’t take the fear away. What I know: it is possible to move forward even when you are afraid. A book that made a huge difference in my life is Susan Jeffers’ Feel the Fear and Do it Anyway. I came upon it when I was in a very dark place. I was out of work. I felt lost, lonely, depressed, and hopeless. My mother suggested I read a book to help me overcome these feelings.
I headed to my favorite independent bookstore, Reader’s Books, in Sonoma. In the self-help/psychology section, I found this book by Dr. Jeffers. I read it, and it changed my life. I started doing what she recommended. At first, it wasn’t easy for me to show up at events in a new way. I knew I was sick of being sad, so I stuck with the exercises she provided. As a result of my desire feel better, I learned to have conversations that made other people feel good. I learned to take the focus off of me. It allowed me to relax and open up. I used curiosity to get to know people. Over time, I got comfortable with my discomfort. I acknowledged my fear and kept taking action.
My “why” grew out of my experiences with fear.
Change the Picture
It may seem impossible for you to see yourself as someone who markets their book. You can reframe how you view yourself. Picture yourself as someone who has something of value to share, something that people want. By shifting your focus to your ideal reader, you will begin to see that marketing is a conversation. In fact, if you don’t share what you have to say, you deny your reader the power of your message or the joy of entertainment your book brings to the world.
Remember why you wrote your book. Keep your why in mind as you take action to become a book marketing author-publisher.
What is Your Why?
Tell us your “why” in the comments.
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She is a partner/founder of Book Marketing Mentor.
Marketing is a conversation. Let's talk! 707.938.2586
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