Do I Need a Blog Marketing System?
Systems Streamline Your Book Marketing
If you are like most authors, you would rather spend your time writing. Time taken up by marketing takes you away from what you love most. A system can give you more time to write.
What is a System?
A system is a set of instructions. It is a step-by-step guide that you follow and something you can train someone else to do.
One of my favorite productivity gurus, John Jantsch, the creator of Duct Tape Marketing, sums up the power of a system like this:
“For some, the concept of a system for marketing seems so still and uncreative, but for me, a system is how you Save YourSelf Time Energy and Money – corny, I know, but something we all need a little more of!”
A system approach can be applied to any of your book marketing actions.
As I mentioned in yesterday’s post, at some point in the day we all suffer from decision fatigue. A system interrupts the fatigue with a plan. Even when I am tired, I can follow my plan, checking off what to do and when to do it. To give you a mini-tutorial, I have outlined the steps of my blogging system:
Judy’s Blog Marketing System, Step-by-Step
- Do a keyword search looking for phrases and words that my ideal reader would use to find me and my subject area of expertise
- Make a spreadsheet with my keywords and terms to track when using specific words and terms in postings
- Brainstorm ideas for blog posts around those keywords
- Create a calendar for posting choosing a manageable frequency: daily, multiple days each week, once a week and do your best to honor your schedule
- Schedule time to write the first draft of post(s)
- Schedule time to edit and polish draft posts
- Add a call to action to each blog post
- Search for images, photos, illustrations to add to each post
- Include external links in posts
- Test all links to be sure they work
- Check spelling and grammar one more time
- Review each post using a Search Engine Optimization (SEO) plug-in. I use Yoast. Read the article by Neil Patel for more SEO options.
- Use a grammar/writing app to improve the clarity of your writing. (Grammarly and Hemingway are invaluable editing tools for writers.)
- Publish regularly (daily, weekly, bi-weekly)
- After publishing a post, add a link back to the post on my social media page(s). (I might need to make minor adjustments the size of your images to match the flavor of each the channel)
- Broadcast my post multiple times to social channels using an app like Hootsuite®, Buffer, TweetDeck, Tailwind which allows me to schedule posts to your social profiles and pages
- Watch for comments and respond to them within 24 to 48 hours, delete spam
- Rinse and repeat
I am posting my videos on each blog post to YouTube and Facebook. I write the blog post first. Then, I record the video. I upload the video to YouTube and to Facebook with a link back to the written blog.
Where I Repost
- YouTube (I post to YouTube and embed my video into my blog posts.)
I am not perfect. I don’t get to all of the reposting opportunities each and every time. The beauty of social media is it allows me to go back and re-post anytime. When I repost links to blog articles that I previously published, the people who see the posts are probably not the same people who saw the original post. This is strategy gets more mileage out of each post.
You can use your blog to share information and build your audience. It establishes you as an authority. The reason for reposting on your social sites is to get eyeballs from the social channels onto your blog and get people to sign up for your email list. I will be talking about why it is important to grow your email list in another segment. Social channels are like a cocktail party where people are hanging out. Your goal is to get people to meet with you on your own turf and continue the conversation using email.
Six reasons to use a Marketing System
- Saves Time
- Creates a checklist of what needs to be done
- Easy to repeat
- Tracks what works and what doesn’t
- Allows for delegation
- Reduces errors
I use two other tools to help me with blogging: Dragon, an app that transcribes my speech into text. I dictate my blog posts in Scrivener, an app designed for writers. Using Scrivener, allows me to compose and edit on my desktop, iPad, and iPhone. It works on Mac and Windows. I save my Scrivener project files to Dropbox, so I can access them anywhere. (Follow the link to Dropbox, to get a free account where you can store and share documents to the cloud.)
Once a post is edited in Scrivener, I copy and paste it into my WordPress blog. Next, I add video and graphics. Then I review for SEO. Based on the suggestions from Yoast and Grammarly, I make any final adjustments before hitting the publish button. If I find an error after I have published, it is easy to go back to the post and fix it.
What I learned
Systems save me time. They will save you time too. Setting them up is an investment and you will see the payoff once you have systems up and running that support you. When setting up a system, document what you are doing as if you are going to hand off that project to someone else. It will help you identify each step and avoid missteps. At some point, you may hire someone to take on the entire project or pieces of it and you will have a roadmap for what needs to happen every time.
Batching is another productivity tip that saves time in the long run. Write several blog posts at one time. Go back and edit them in a separate session. Using WordPress for my blog platform, I can schedule when a post is published. Getting up to speed on any task takes some time. When I can group a project or task together, I get in the flow and get more done in a shorter amount of time.
Batching also overcomes my resistance to getting started. It happens to everybody and the more I do something that I have scheduled the easier it becomes for me to get into my writing, editing, and business development activities.
Call to action
Create your blogging brainstorm document. Post a screenshot of it to your favorite social site with the #bookmarketingmentor in your post.
Some people like to use mind mapping software for this exercise. A sheet of paper, a spreadsheet, or text document all works for this process. Just do it. It is the first step in creating your blog marketing system so you can spend more time writing.
I’ll see you tomorrow for another book marketing tip.
Get Your Book Marketing Road Map
Subscribe to get the Book Marketing Road Map and receive our latest tips by email.
She is a partner/founder of Book Marketing Mentor.
Marketing is a conversation. Let's talk! 707.938.2586
Latest posts by Judy Baker (see all)
- Change Your Clothes to Change Your Mind - January 22, 2018
- Week Three Summary of Tips for Author Book Marketing - January 21, 2018
- Making Images Searchable - January 20, 2018