Did you know that podcasting is a powerful way to promote your book and grow your audience? Have you ever listened to a podcast? Have you ever considered creating your own podcast show? It is not as difficult as you might imagine and it can yield amazing results for your book marketing and promotion.
You can do an entire podcast series based on your book. True for fiction or non-fiction. Many people enjoy listening and learning. Podcasts are enjoying a resurgence in popularity and it is an uncrowded medium.
This is Judy Baker, your independent book publishing mentor, also known as a book marketing mentor, from brandvines.
I want to share a tip with you that I shared with a group of independent authors and publishers who came to an event I hosted with my cohort, Judy Reyes, at our local independent bookstore, Reader’s Books in Sonoma.
We discussed different ways you can promote yourself and your book. One of the tips I shared, create a podcast around your book. This works for both fiction and nonfiction. And there are many great examples:
Michael Port, author of Book Yourself Solid, and Steal the Show did an entire podcast (series) for his second book that built up interest prior to the book launch. He had tidbits that he was sharing before the launch of his book, and he got people excited and ready to purchase the book when it became available. And in fact, he even did some pre-sales.
There is a great resource for you to check out. It’s called the bookmarket.com, and there is an article about Promoting your Book with an Author Podcast by Patrice-Anne Rutledge. You can find it at http://www.bookmarket.com/podcasts.htm
It tells you why a podcast is a great tool for you as an indie publisher and how to set up your podcast! So, what are you waiting for?
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